The next-generation Nintendo Switch 2 has already achieved a major sales milestone in Japan — and it hasn’t even been out that long. According to fresh reports from Famitsu, the updated version of the Nintendo Switch has already sold more units than the PlayStation 5 Digital Edition and both Xbox Series X and Series S consoles combined, when it comes to Japan’s lifetime sales.
This is big news, especially for gaming fans and industry experts watching the console war unfold. While PS5 and Xbox have been fighting hard globally, Nintendo continues to dominate in its home country — and now, the numbers prove it once again.
Switch 2 Sales Surpass Major Competitors in Japan
Famitsu, Japan’s most trusted gaming publication, recently published a breakdown of console sales in the region. According to their data:
- Nintendo Switch 2 has already sold over 4.2 million units in Japan.
- PS5 Digital Edition stands at over 500,000 units since launch.
- Xbox Series X and Series S combined have sold about 600,000 units in Japan to date.
What’s surprising is how fast the Switch 2 achieved this. Despite being newer in the market, it managed to outsell Microsoft and Sony’s digital-only versions — something that shows Nintendo’s massive influence in Japan.
Why Is Switch Still So Popular?
There are several reasons the Nintendo Switch continues to sell so well in Japan:
- Portability: Japanese gamers often prefer handheld or portable gaming, which is Nintendo’s strength.
- Family-friendly content: Games like Mario Kart, Animal Crossing, and The Legend of Zelda appeal to a wide age group.
- Exclusive titles: Nintendo has a strong library of exclusive games that fans can’t get elsewhere.
- Strong brand loyalty: Nintendo has a long-standing history and loyal customer base in Japan.
Even though the PS5 and Xbox Series X offer more powerful hardware, Japanese gamers seem to prefer the more casual, accessible, and family-friendly style of the Switch.
Xbox Continues to Struggle in Japan
The Xbox Series X and S have had a tough time catching on in Japan since launch. Microsoft has always struggled to establish a strong fanbase in the country, despite efforts like Japan-centric game releases and marketing.
Even with solid hardware and services like Xbox Game Pass, the brand hasn’t been able to compete with Nintendo’s popularity or Sony’s cultural edge in Japan. While Game Pass has found a following among hardcore fans, it hasn’t moved the needle much in terms of hardware sales.
PlayStation 5 Is Still Doing Well — But the Digital Version Is Lagging
Sony’s PS5 console has sold well overall in Japan, but the Digital Edition hasn’t kept up. Japanese gamers still prefer physical game copies — and many retail bundles available in Japan include the standard disc edition of the PS5.
As a result, the digital-only version isn’t selling as strongly, giving Nintendo Switch 2 an easy lead in that specific category.
What’s Next for Nintendo?
With the Switch 2 off to a strong start in Japan, all eyes are now on how well it performs globally. Nintendo hasn’t officially confirmed the release date or full specs for the global version yet, but expectations are high.
If the Switch 2 continues to build on the success of the original, it could become another best-seller worldwide. Fans are also excited about rumored titles coming to the Switch 2, including Zelda, Metroid Prime 4, and more next-gen Mario games.
Final Thoughts
Nintendo’s strong grip on the Japanese gaming market shows no signs of weakening. The Switch 2’s early sales success — outpacing both the PS5 Digital Edition and Xbox Series consoles — is just the latest example of how the company understands what Japanese gamers want.
While Microsoft and Sony focus on power and performance, Nintendo is winning with accessibility, gameplay experience, and strong brand loyalty. In the end, the numbers speak for themselves.
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